Gut Box

BRANDING, PACKAGING, & ILLUSTRATION

Gut Box is a small business that values and promotes clean food choices by supplying subscription boxes containing pickled and fermented foods and tools that benefit your gut health. The goal of this project was to create an identity that represents the clean mindset of customers who are trying to find solutions to gut problems and bad eating habits.

A stationery set for Gut Box containing a letterhead, envelope, and business card.

Stacks of business cards displaying the front and back designs.

A subscription box with Gut Box branding and messaging.

A jar of pickled peppers set against a green background.

Process Work

The branding process for this small business began with logo sketches and was followed by colour research, design iterations, sketches and applications. Below is a compilation of some sketches that were made in the process of this project.

Sketches of illustrations for different vegetables and fruit.

A photo of a delivery van featuring Gut Box branding and illustration.

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